Groupon (Group + Coupon) is a spin off of a Chicago-based Internet company called The Point (www.thepoint.com). We leverage The Point’s existing business model of social change through collective action and apply it to group purchases. We offer one deal for something fun to do or buy at a great discount each day. Businesses in and around Chicago will offer a limited-time only special on Groupon (groupon.thepoint.com) that will be good for 1 day. In order for the deal to become “active” a certain number of users must join and pledge to buy the special offered on Groupon. Once the deal reaches the tipping point, the deal is done and each consumer gets the special. If the tipping point is not reached, the company gets free advertising on www.GetYourGroupon.com for 24 hours. It is completely risk free for businesses. They get exposure, potentially a number of new customers, and only owe Groupon a marketing fee if the deal tips and product is sold. Compared to traditional advertising that costs businesses regardless if the marketing campaign is successful or not, Groupon is a great alternative. Additionally, Groupon’s business model is conducive to starting viral marketing in multiple social circles. Remember, the deal is only good if a specific number of people decide to buy. So, all interested parties are incentivized to send the deal to their friends, family, and coworkers.