thePlatform is a white-label video management and publishing company. Media companies use thePlatform’s media publishing system (mps) as the open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company’s services provide versatility for designing and supporting video businesses on PCs, mobile, and TV. Customers include BBC, Cablevision, CBS College Sports, CelebTV, CNBC, Comcast, Corus Entertainment, Cox Communications, ExerciseTV, Gannett/USA Today, HIT Entertainment, PBS, PBS KIDS Sprout, Sony BMG, Starz, Time Warner Cable, Hearst Corporation, Verizon Wireless and numerous others. With an eight-year history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, Washington.