Kyocera delivers products and services that delight our customers. The "Customer-First" Principle is our top priority. Satisfying customers requires us to have strong capabilities on the work floor — a necessary starting point for any work, including manufacturing — as well as the "power to achieve," which permits us to accomplish worthy goals without fail. Our practice of the Kyocera Philosophy and the Amoeba Management System are both extremely important for this. Both originated from Kyocera's management based on a bond of human minds.