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ACQUIRED COMPANY
 
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Efficient Frontier  Acquired by Adobe Systems (2011  amount undisclosed )

809 Eleventh Avenue Bldg 4
Sunnyvale, CA 94089
USA
408.585.2700
Website Company Summary Management Team
Team

Management: Anand Ranganathan (VP Service Center Operations) Anil Kamath (CTO) Robin Smith (SVP Account Development) Justin Merickel (VP Marketing & New Product Development) Nick Morley (VP Sales) Morgan Simonson (VP Sales) Andy Torgerson (VP Product Management)
Outside board: Chris Moore (Redpoint Ventures Partner) Venky Harinarayan (Cambrian Ventures Founding Partner)
Company

Business description: Efficient Frontier is a leader in digital marketing, managing search, display and social media campaigns for advertisers and agencies around the world. Efficient Frontier currently manages more than $1.5 billion in annual digital marketing spend on behalf of its clients globally. In May 2011, Efficient Frontier acquired Context Optional, the leading provider of social marketing management solutions for global brands on the leading social networks, including Facebook and Twitter. Context Optional’s Social Marketing Suite enables global enterprises to build, manage and measure their brand presence, and engage their fans to increase mindshare, word of mouth, customer loyalty and website traffic. Together, Efficient Frontier and Context Optional offer a complete solution for brands to acquire, activate and drive value from fans and followers. Efficient Frontier is headquartered in Sunnyvale, California, with offices in New York, Chicago, the United Kingdom, France, Germany, India and Australia and technology licensing partnerships in Japan and Hong Kong. Context Optional is headquartered in San Francisco.
Customers include: Ask.comBabyCenter BankrateE-Loan LateRooms Match.com Travelzoo ;  Carphone Warehouse ;  ebookers.com;  EnGrande.com;  holiday.rental.co.uk;  LifeScript;  Replacements;  The Holiday Place
Partners include: Lastminute.com
Capital

Rounds: 1
Recent fundings:    Jun 2003
Capital raised: 4.0M
Last Round: 4.0M
Ownership: Acquired by Adobe Systems (2011  amount undisclosed )

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Overview
Record updated: Nov 2011
Sector: Internet
Year Founded: 2002
Rounds: 1
Recent fundings:    Jun 2003
Capital raised: 4.0M
Last Round: 4.0M
Ownership: Acquired by Adobe Systems (2011  amount undisclosed )