Efficient Frontier is a leader in digital marketing, managing search, display and social media campaigns for advertisers and agencies around the world. Efficient Frontier currently manages more than $1.5 billion in annual digital marketing spend on behalf of its clients globally. In May 2011, Efficient Frontier acquired Context Optional, the leading provider of social marketing management solutions for global brands on the leading social networks, including Facebook and Twitter. Context Optional’s Social Marketing Suite enables global enterprises to build, manage and measure their brand presence, and engage their fans to increase mindshare, word of mouth, customer loyalty and website traffic. Together, Efficient Frontier and Context Optional offer a complete solution for brands to acquire, activate and drive value from fans and followers. Efficient Frontier is headquartered in Sunnyvale, California, with offices in New York, Chicago, the United Kingdom, France, Germany, India and Australia and technology licensing partnerships in Japan and Hong Kong. Context Optional is headquartered in San Francisco.