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KickFire Marketing Resource Management

1153 Bordeaux Drive #202
Sunnyvale, CA 94089
USA
Website Company Summary Management Team
Team

Management: Adrian Abbs (VP Operations);  Bruce Amberden (CTO);  Michelle Graham (Director of Marketing)
Outside board: Stuart Chapman (3i USA)
Company

Business description: KickFire Marketing Resources is the recognized leader in Marketing Resource Management TM (MRM), providing easy to use, Web-based collaboration software that brings order to complex marketing programs. With KickFire Marketing Resources, marketing teams bring products to market faster, share results quicker and react more rapidly to the growing demands of new and existing customers. KickFire Marketing Resources customers include agencies and OEM's. By utilizing our innovative Marketing Resource Management™ (MRM) technology, you’ll bring your products to market quicker, more efficiently and with measurable results. In addition, KickFire Marketing Resources extends CRM efforts by helping marketing departments and their partners develop strategies and produce materials that increase sales and build customer loyalty.
Customers include: Sun Microsystems;  American Marketing Association;  Becton, Dickinson;  Infineon Terchnologies;  J Walter Thompson;  TBWA ;  Trinitas Marketing
Partners include: AboveNet CommunicationsIntellisyncMarketFirst SoftwareOracleSun MicrosystemsUpworkWebEx Communications;  Allaire;  InternetWire
Capital

Rounds: 3
Recent fundings:    Feb 2001
Capital raised: 22.0M
Last Round: 16.0M
Ownership: Private  
VCs include: 3i USAMindful Partners

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Overview
Record updated: Oct 2005
Sector: Software
Year Founded: 1999
Rounds: 3
Recent fundings:    Feb 2001
Capital raised: 22.0M
Last Round: 16.0M
Ownership: Private