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Reactrix Systems

301 Chesapeake Drive
Redwood City, CA 94063
Website Company Summary Management Team

Management: Michael Ribero (CEO) Raymond Suarez (SVP Operations) Brian Fitzgerald (VP Operations);  Kimber Sterling (VP Business Development) Curtis Cole (VP Engineering) Jim Bell (SVP Sales Development & Operations) Archie Chattha (VP Marketing) Lauren de la Fuente (VP Brand Solutions & Marketing)
Advisory board: Michael K. Powell (U.S. Federal Communications Commission Chairman)Robert S. Apatoff (Rand McNally & Company President/CEO)Tim Hanlon (Denuo Sr. VP) Phil Schlein (U.S. Venture Partners)Raymond Stern (Intuit SVP Strategy)Alex Yemenidjian (Metro-Goldwyn-Mayer Former CEO/Chairman)Scott Dunlap (NearbyNow CEO) Douglas Hall (Eureka! Ranch CEO)Derrek Milan (Korn/Ferry International)Bruce Nelson (Omnicom Group Vice Chairman)Carlos Callazo (MetiLinx)Guy Kawasaki (Garage Technology Ventures Managing Director) Andrew Donkin ( President)Kip Knight (eBay VP Marketing) Betsy Pace (OnLive Technologies)Jerry Gramaglia (ArrowPath Venture Partners Venture Partner)Carl Rosendahl (Pacific Data Images Founder)Steve Seabolt (Electronic Arts)Vito Bialla (Bialla & Assoc)

Business description: Reactrix® is a breakthrough visual display system that responds to people instantly and in real-time with dramatic visual effects and entertaining gameplay, to deliver an engaging experience people not only remember, but seek out. For advertisers, Reactrix is an advertising breakthrough that draws people into the displays to direct the ad with their body movements, literally immersing themselves in the message, close to the point of purchase. In entertainment and special attraction venues, Reactrix provides a full-body reactive environment for a captivating and fun experience.
Customers include: ATandT WirelessBest BuyeBayMadison Square GardenNASASafeway ;  Chrysler;  Corporate Headquarters;  McDonald's;  Metreon;  Niketown;  Sam Goody's;  The Children's Place;  The Mills;  Westfield Shopping Towns
Partners include: Samsung

Rounds: 4
Recent fundings: Feb 2007   Dec 2004
Capital raised: 58.5M
Last Round: 45.0M
Ownership: Private  
Angels/other VCs: Tim Koogle (Yahoo!)

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Last Mentions

Record updated: Mar 2008
Sector: Communications
Year Founded: 2001
Rounds: 4
Recent fundings: Feb 2007   Dec 2004
Capital raised: 58.5M
Last Round: 45.0M
Ownership: Private