Reflectivity, Inc is a growing, venture-funded startup developing innovative optical MEMS (micro-electro-mechanical-systems) devices for high definition displays and other exciting applications. Reflectivity's proprietary core micromirror array and micro-assembly technologies offer manufacturability, product performance and reliability advantages over other approaches through attention to both fundamental design & materials considerations as well as close collaboration with the manufacturing environment. A microdisplay is a small display chip created using semiconductor manufacturing techniques. The image created on the chip can be projected onto a large screen using projection optics. Microdisplay technology enables large gains in price/performance in high-volume consumer display product areas, including portable and fixed installation projectors for business, data presentation, and home entertainment use, as well as large-screen consumer television/HDTV systems.