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ACQUIRED COMPANY
 
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Proximic  Acquired by comScore (2015  amount undisclosed )

4400 Bohannon Drive, Suite 150
Menlo Park, CA 94025
USA
650) 549-7800
Website Company Summary Management Team
Team

Management: Rodney Mayers (CEO) Lucy Dathan (CFO) Paul Armstrong (Director, Technical Operations) Vivek Arora (Director of Engineering) Tom DiGrazia (CTO) Louis Monier (Chief Scientist) Jodie Kahn (VP Client Services) Felix Hansen (Director, Product and Client Services)
Outside board: John Mandel (NielsenConnect CEO)
Advisory board: Louis Monier (Qwiki Strategic Advisor)
Company

Business description: Proximic helps media traders grow revenues through improved online ad placements by supporting their transactional decision-making with real-time page-level contextual, brand protection, and audience interest data. We do this by providing the most complete, fresh, and transparent real-time assessment of value-impacting data, such as a web page's content, its appropriateness for specific advertisers, and its visitors' interests. With the richest and most precise data in the market, we provide advertising networks, agencies, DSPs, and publisher networks with the information needed to drive premium ad placements by combining non-linguistic contextual profiling technologies, resulting in better targeted ads and filtering content across highly granular topical categories. We believe, that bringing transparency to the online advertising eco-system through actionable data will increase precision and confidence of ad placement in today's vast accessible inventory. Proximic builds on that foundation - Everything we do empowers the media trading industry to make informed and more effective decisions in real-time. Our goal is to advance the world of advertising by providing our partners with unique, world-class solutions that deliver mission-critical data about online content.
Partners include: AppNexus
Capital

Rounds: 1
Recent fundings: Dec 2010
Capital raised: 4.4M
Last Round: 4.4M
Ownership: Acquired by comScore (2015  amount undisclosed )
VCs include: Wellington Partners

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Overview
Record updated: May 2015
Sector: Internet
Year Founded: 2006
Rounds: 1
Recent fundings: Dec 2010
Capital raised: 4.4M
Last Round: 4.4M
Ownership: Acquired by comScore (2015  amount undisclosed )