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Affinnova

52 Second Ave
Waltham, MA 02451
USA
781-464-4700
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Business description: Affinnova is the global leader in optimization technology for marketing innovation. We pioneered the use of evolutionary algorithms in the development and marketing of consumer products, services, and online assets. Our patented IDDEA® optimization technology evolves concepts based on collective consumer choice until only the fittest concepts survive. IDDEA® delivers “Top Concepts” (ideas, designs, or web pages) every time, consistently outperforming any alternative approach.
Customers include: CarboniteIntuitMasterCardMicrosoftStaplesUnileverWal-Mart;  AARP;  COACH;  CocaCola;  Diageo;  Gatorade;  Hanes;  Nestle;  PandG;  Ringtone.com;  Travelers
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LinkSV Overview
Record updated: Mar 2008
Sector: Professional Services
Ownership: Private